Posts tagged “Outreach”

A step's delay counts from the previous step, so reordering or inserting a step no longer silently reschedules the rest of the sequence.

See where leads drop out between step one and step four, instead of one aggregate number per campaign.

The mail server's own rejection message is now recorded on the message and surfaced in the campaign log.

Set the opt-out sentence per campaign, so it matches the jurisdiction and tone of that audience.

No double-sends, no double-charges, standards-based bounce detection, and unsubscribe links that cannot be replayed.

Score a message against SpamAssassin before you send it, with the triggered rules listed.

Write variants inline with {this|that|the other} and each recipient gets a different rendering.

Format variables inline with filters, see which variables a step uses, and get a word count as you write.

Write the whole sequence in one place and preview every step rendered against a real lead before anyone receives it.