Turn a hypothesis into a precise segment
An experiment is only as good as its sample. Custom fields, enrichment and AI qualification make sure every lead in the segment matches the hypothesis, before a single email goes out.
- ✓ Qualification before sending
- ✓ No credit card required
Record what the hypothesis depends on
If the hypothesis says “bootstrapped, no sales hire”, the segment needs to know which companies are bootstrapped and which have a sales team.
Every lead in one place
Bring companies in from the database or your own CSVs, and follow each one from New to Converted.
Fields for every criterion
Unlimited fields for text, numbers, dates and dropdowns, one for each thing your hypothesis assumes.
Views that show the evidence
Choose columns, sort and filter, and save the view that shows why each lead qualified.
Enrichment that runs on every new lead
Automations fire the moment a lead joins a segment, so every company in the sample is researched the same way.
- AI research for any criterion. AI reads each company's website and fills in whatever your hypothesis depends on: what they sell, who they sell to, how they sell.
- Data from integrations. Connect data providers to add company, technology or contact details when the hypothesis needs them.
- Contact lookup. Find the person in the right role and verify their email.
Segments that keep the sample clean
Segments maintain themselves as data changes. The filter engine works on any field, standard or custom.
- Multi-condition filters. Combine rules with AND/OR logic to match the hypothesis exactly.
- Always up to date. Leads join or leave a segment as their data changes.
- Exclusion lists. Companies you've contacted, or that asked not to be, stay out of every future experiment.
Only qualified leads reach the experiment
Describe your ICP with filters or a plain-language AI prompt. Every new lead is checked against it, and only the ones that fit move on to the campaign.
Write down the fit
Filters or an AI prompt, whichever describes the segment best.
Check every lead
Each company is evaluated the moment its enrichment finishes.
Send only to fits
Qualified leads move to the campaign's segment. The rest never get the email.
Build the segment for your first experiment
New accounts start with 2,000 free connects. No credit card required.