Founders compare the wrong number. The one that matters is cost per meeting, and cold email beats paid ads on it — but only when your offer fits your ICP. Here is the math, with a calculator to run your own.
TL;DR: Cold email works great for some audiences. For others it fails no matter what you write. Before you start, check if your audience even reads cold emails.
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Our longer-form playbook on writing cold email that actually gets replies.
Open the guideEvery feature in the changelog ships to free accounts too. Create one and get credits to build your first campaign.