Posts tagged: Cold Outreach
Cold email vs paid ads: what one meeting really costs
Founders compare the wrong number. The one that matters is cost per meeting, and cold email beats paid ads on it — but only when your offer fits your ICP. Here is the math, with a calculator to run your own.
Cold outreach is not always the answer
TL;DR: Cold email works great for some audiences. For others it fails no matter what you write. Before you start, check if your audience even reads cold emails.