Does this offer work?

Find out if your offer gets a response

Same segment, one promise. Find out whether the market reacts to it before you build a page, a pricing tier or a sales deck around it.

Start your first experiment Read the playbook

An example hypothesis

Owners of 10–50 person marketing agencies reply at 8% or more to “we find your next five clients”.

How it's usually answered, and why that misleads

Tweak the copy until something works

A new subject line every few days means no version gets enough sends to judge, and the last one gets the credit.

Retry on the same list

People who heard from you last month are answering a second email, not your new offer.

Count opens

Open tracking is unreliable and hurts delivery. A reply written by a person is the signal worth counting.

How it works in Sellvance

1

Write one promise

The single outcome the email offers, and the yes-or-no action it asks for.
2

Hold the segment steady

Use a segment that fits the offer, so the promise is the only real unknown.
3

Set the target, sample fresh

Decide the reply rate that makes the offer worth pursuing. Companies you've already emailed are left out.
4

Leave the email alone

No edits while it runs. Any change starts a new experiment, and the sends before it don't count.

What you get

✓ A pass, a fail or a grey zone for this offer, against the target you set
✓ The replies themselves, in the words prospects use for the problem
✓ A written record of the hypothesis, the target and the result

Testing on customers you already have

Past customers or lapsed trials are a fair audience for an offer test too: import them and set the target knowing these people already know you. Just don't compare their reply rate with a cold segment's.

When to stop, decided before you send

Outcome	When	What to do
Works	Delivery passes and replies are conclusively above your target.	Scale it: start a separate campaign with a bigger daily limit and more mailboxes.
Doesn't work	Delivery passes and replies are conclusively below your target.	Change one thing and run a new experiment on fresh companies.
Grey zone	The planned sample is sent and the verdict is still open.	Extend once, by at most half the sample. Still open? Treat it as a no.
Invalid	Delivery fails, so replies can't be read.	Fix the channel and restart. Nothing was learned about the market.