Direct outreach, in practice

Product changelogs, deliverability notes and cold-outreach craft from the team building Sellvance.

Latest October 29, 2026

How to keep cold outreach from turning into spam

Cold email is legal in many countries, but only if you follow the rules of the country you write to, tell people who you are, and make it easy to stop. Rules, a pre-send checklist, country table and FAQ.

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Cold Outreach Guide

Our longer-form playbook on writing cold email that actually gets replies.

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