Three questions one experiment can answer

For B2B SaaS teams. Each is one campaign, tested against a threshold that comes from your own economics and is set before sending. The answer can be yes, no, or too close to call, and all three are worth knowing.

ICP discovery

Does this ICP respond?

You have three segments that could plausibly buy. Pick one, test it against a target you set before sending, and get a yes or a no in weeks.

Find the ICP that actually responds →

Offer validation

Does this offer work?

Same segment, one promise. Find out whether the market reacts to it before you build a page, a pricing tier or a sales deck around it.

Find out if your offer gets a response →

Feature validation

Does our ICP need this?

Describe the problem the feature solves as an offer, send it to the people who'd use it, and let the replies tell you whether to build.

Find out if your ICP needs a feature before you build it →

The same rules for every question

Write the hypothesis and the target before sending. Prove delivery before reading replies. Sample companies nobody has emailed. Read the verdict once, at the planned sample. The playbook spells out every step, for you and for your AI agent.

Read the Experiment Playbook

Pick a question and start

Create an account, write one hypothesis, and set the target before you send.

Start your first experiment