Direct outreach, in practice

Each saved search reports how many matching leads it has not yet added, so you know whether it can keep a campaign fed.

Founders compare the wrong number. The one that matters is cost per meeting, and cold email beats paid ads on it — but only when your offer fits your ICP. Here is the math, with a calculator to run your own.

Move a lead to the right campaign state when something happened outside the system, from the interface or the API.

Genuine human replies are separated from out-of-office notices, bounces, and auto-acknowledgements — so your reply rate means something.

Enable, disable, update, and delete mailboxes in bulk, with a detail drawer for inspecting one without leaving the list.

Reply notifications now include the message body inline, the real sender address, and a subject prefix you can filter on.

Copy fingerprinting now does more deliverability damage than bad infrastructure. Field notes from an agency running 2M cold emails a month.

Pin the campaigns you actually work on to the sidebar, and jump back to recently visited items.

Bulk approve, unapprove, delete, and send, with a drawer for reading individual messages and validated status transitions.

A step's delay counts from the previous step, so reordering or inserting a step no longer silently reschedules the rest of the sequence.