Direct outreach, in practice

Format variables inline with filters, see which variables a step uses, and get a word count as you write.

Write variants inline with {this|that|the other} and each recipient gets a different rendering.

Connect any REST API as an enrichment step — no waiting for us to build a native integration.

Segment and filter leads on company attributes — size, industry, country, website data — not just fields on the lead itself.

AI enrichments charge for the tokens and bytes they really consumed, and runs that produce nothing are not charged at all.

Trigger the whole enrichment chain for a segment at once instead of starting each step by hand.

The research agent can now search the web, not just crawl the company's own site — with proxy support and better error handling.

AI enrichments, the research agent, and message generation now run on GPT-5.

Attach run conditions to an enrichment so expensive steps skip leads that will never qualify.

Filter conditions and enrichment configuration are now edited inline, without leaving the list you are looking at.