A lot of "enrichment" is not enrichment. It is first_name plus a space plus last_name, or the domain pulled out of an email address, or a job title title-cased. Paying an AI model to do string manipulation is absurd.

Formula enrichment now includes string functions: concatenation, case changes, trimming, substring extraction, splitting, and replacement, composed into an expression that writes to a lead field.

It runs locally and instantly. Use it for the derived fields your templates need — a display name, a clean domain, a normalised country code — and save the paid enrichments for facts you genuinely do not have.