A company record is not a prospect. Somebody at that company is, and picking the wrong somebody wastes the entire sequence: the message is fine, the targeting is fine, and it lands with a person who cannot act on it.
KDM enrichment takes a company and returns the person most likely to be the right contact for what you sell. You describe the role you are after — the function, the seniority — and it searches the people database for a match at that company, preferring people currently employed there over anyone whose tenure has ended.
The result populates the lead's contact fields, so the lead goes from "interesting company" to "person I can write to" in one step.