The discovery database already knows a company's industry, size, country, and description. Copying those onto a lead required an enrichment step, which felt like paying for data you were already holding.
Formula enrichment can now read discovery company and person fields directly as formula sources. Compose them, reshape them, and write the result to a lead field — locally, instantly, at no cost.
Useful for building the personalisation variables your sequences reference: a clean company name, a normalised location, an industry phrase that reads well in a sentence.