Two filters that repeatedly turned out to matter:
- Social profile presence — whether a company has a LinkedIn, Facebook, or other platform profile. A useful proxy for whether a company is actually operating, and a prerequisite if your enrichment chain depends on finding people through a specific platform.
- Date filters — when a company record was created or last updated, so you can target recently added companies rather than re-working ground you covered last quarter.
The search form itself is now collapsible, so once you have set your criteria you can fold it away and give the results the screen.